The strategy of sales network development and cooperation flow
1.The strategy of the network development:
The Emaylica uses the flat market channel operating procedure that is they choose only one dealer in the independent city for the sole series product (top grade city to be an exception). The dealers need to carry on the operation according to the Emaylica’s marketing operating strategy.
Because involved to the different region, the different city market capacity, on the base of fair, justice principle, Emaylica divides the cities into 4 levels, and all the related services are on the base of this classified standard. The standard is as follows:
Changchun, Huhehaote, Lanzhou, Yinchuan, Xining, Wulumuqi, Lasa and other cities
The third grade city
All country and the cities of country level
2. The basic condition of cooperation:
2.1 The partners must have the long term strategic judgment, have the innovation spirit, have the same ideal of carve out with Emaylica;
2.2 The partners must be familiar with the local furniture market, have some experience of the brand furniture management, and also agree with the brand and the pattern of Emaylica;
2.3 The partners must agree with the enterprise’ s culture and the management idea of Emaylica, and have the clear cooperation consciousness and intense competition consciousness;
2.4 After join Emaylica, the partners should perform all the management patterns firmly during the process of enterprise’s management.
2.5 The partners must have the certain fund strength, and own a good business reputation and society relationship.
2.6 The partners must own individual shop in the furniture city, and cooperate with Emaylica as a form of exclusive agency.
3.Cooperation procedure:
3.1 Consultations:
The investor can carry on the communication with Emaylica’s region manager of market development department and obtain not only the most detailed information and the most accurate answer, but also exhaustive related plan of written introduction material.
3.2 Inspections:
Please come to Beijing to inspect the situation of headquarters of company and each straight pin agency, if you intend to cooperate with Emaylica, please fill in the cooperation request form.
3.3 Qualifications verification:
After the investor inspect the headquarters and has strong will to join Emaylica, the headquarters will send the region manager to the applying region to inspect the market, and check the condition of the investor.
3.4 In-depth discussion:
On the base of the satisfaction in both sides and all the inspection are eligible, the two sides can discuss the concrete matters.
3.5 Signing contract
With the principle of the sale strategy, the partner and Emaylica can sign a contract. The partner should pay 10,000 Yuan to Emaylica as the earnest money of the cooperation. The 10,000 Yuan will be the payment for the goods when the partner buys the goods at first time. If the cooperator does not cooperate with Emaylica after signing contract, Emaylica will not return the 10,000 Yuan to the partner.
The signing contract should be carried on in the base company. If the two sides of cooperation sign a contract in other city, the region manager should show the authorization to the partner where there is the signature of Emaylica’s director as well as the company’s cachet.
3.6 The preparing of the practice
The exclusive agency should be decorated as the uniform standard, arrange the goods and the decoration, and do the preparatory work. The headquarters will send the professional people to help to do the preparatory work.
3.7 Official operation
Begin to start this shop according to the uniform operation pattern of Emaylica
